What Is Podcasting? How It Benefits Business?

25 Jan What Is Podcasting? How It Benefits Business?

Podcasting, in simpler terms, is a free service that lets internet users download audio files (especially MP3) from a podcasting website to listen to on their personal devices. The term Podcast is coiled by combining two words; iPod (an audio player from Apple) and Broadcasting (because it is available for anyone who wants it).

Basically, the podcast is a series of episodes of spoken-word audio files in digital format. These can be easily accessible by anyone. It usually features recurring hosts involved in a discussion about a current event or particular topic. A lot of podcast series give the website link and show guest biographies, additional resources, a community forum, notes, transcripts, and commentary all dedicated to discuss the show’s content.

Many podcasts are free to download while others are sponsored or underwritten by corporations, which includes commercial ads. However, in different cases, podcasts act as business ventures supported by paid advertising, subscription model, or product delivered after sale.

People create podcasts for several reasons like increasing professional visibility, upbringing a community of like-minded viewership, expressing personal passion, entering a network of social influencers, or putting forward ideological ideas.

The benefits of podcasting are discussed below.

BETTER RELATIONS WITH CLIENTS

Despite the podcast being a one-sided medium, it aids in building effective relations with the audience. The listener can easily connect with the person speaking on the podcast. People are attracted to listen to podcasts because they find things common with the speaker and the brand. 

This ultimately builds trust and people are more inclined to buy things from a friend than a stranger. This leads to improved conversions of prospects.

HIGH ENGAGEMENT

Since the internet is full of written-based content information. Here, the audio information sparkles the content world and breaks the monotony of write-ups only. Moreover, the audio content provides enough space for the speaker to present the information in his own way, which he must have lacked in written-based content.

As per a survey organized on 3,00,000 podcast listeners, around 63% of the respondents ended up buying what the host promoted. Thus, the podcast influences users ’ buying decisions.

TRAFFIC GENERATION

Podcasts can let you reach out to new potential audiences for your business. They can easily build familiarity with a wide range of audiences. Users are accustomed to listening to the full series of podcasts. Until the series continues, the users will tend to keep listening to the series.

Moreover, such users can also highly recommend the podcasts to other people. This way, word of mouth and referrals will attract a whole lot of new prospective buyers.

EASY TO BUILT

Creating a podcast is not at all troublesome. The equipment used in creating podcasts is available easily and is also reasonably priced. A good quality headphone and microphone would be enough to create a podcast. Even the software for editing is quite simple and free. A good Wi-Fi connection will help smoothly upload the files on your website. Podcasts can also be sent through Emails to interested clients.

After creating the podcast, you can promote it to get exposure. Also, you can make the podcasts available on a range of distributed platforms.

BEST MARKETING FOR MOBILE

Podcasting is the best tool for marketing for mobile. It is the most prevalent digital marketing technique nowadays. One can promote on their social channels, discuss recent posts on the blog, and use them as a conversational tool with listeners, creating an email list with podcasting, and much more.

Podcasts are convincingly the best mode of promotion through mobile handsets, as they can be carried along easily everywhere. One does not need to stare at a screen all the time. The audio can be listened to while doing other tasks as well.

CONCLUSION

From the creative content point of view, you can create podcasts for almost every industry and subject. From a passionate sports fan who dreams of hosting a weekly show, an expert in sales who wants to share strategies and tips, to a marketer who is willing to discuss the latest trends in the market, many such subjects are ascertained with the help of podcasting.

Hence, podcasting is the best and most convenient way to spread brand awareness among your target audience.