09 Mar What are the Types of Digital Marketing?
With the advent of Digitization, people have become more connected than they were ever before. Millions of people are online on some form of electronic device at any time of the day. So, that gives marketers the benefit of promoting their business online. Digital marketing is, therefore, the most efficient way of promoting business to a greater mass of people. So, what is Digital Marketing? Any type of marketing for products or services that use the electronic device is known as Digital Marketing. There are several types of Digital Marketing Strategies. Mentioned below is the list of types of Digital Marketing.
1. Search Engine Optimization (SEO)
Search Engine Optimization is a technique to improve the rank of your website and appear in the search results on a search engine in such a way that it increases the number of visitors to your website. SEO is one of the most important types of Digital Marketing activities. It includes the use of certain keywords in the content, giving proper titles to the website, proper descriptions, links, etc. It makes you more visible online and thereby, increases the success rate of your business. More than anything, SEO is about generating the best content for your viewers and that in turn is going to keep them attracted to your site.
2. Search Engine Marketing (SEM)
SEO is completely in the hands of the content generators; while, SEM is about marketing on the search engine by paying. The marketing is done through advertisements on the search engine. The best example of this Digital Marketing technique is Google Adwords. Pay-per-click is an application of this technique. The company whose ad is put up has to pay for every click on their advertisement. Similar kinds of ads are being posted on people’s social media accounts in their news feed and the payment is to be done based on the number of clicks on the ad. This kind of marketing strategy can attract quality traffic to your website.
3. Social Media Marketing
Social Media is the most active place on the internet today. So, using it for marketing is the wisest decision any marketer can make. In this technique, social media sites are to be used for posting ads to attract traffic to the actual website of your business. It provides you an opportunity to build a healthy relationship with your customers, know them better and thereby strive to provide them better service. This ensures better sales. You can get first-hand feedback about your services and do the improvements accordingly. Also, without having to interact with them directly, you can know about their emotions and ideas and thus, work on bringing out products that are in demand. Social Media Marketing is one of the most important Digital Marketing strategies.
4. Content Marketing
Providing users with the content that describes your business online is called Content Marketing. Articles, blogs, videos, webinars, podcasts, etc. are all forms in which the content can be delivered to the customers. Knowing the target audience beforehand lets you decide on the type of content to be generated that would have a greater impact. Once the content has been shared with the audience, you can collect feedback from them about the updates you have worked on. Doing so will let you know what are the views of people on your product and you can understand the changes to be done to keep the users connected to your business. This Digital Marketing strategy will give your business a great amount of exposure. SEO mechanism is interlinked with this technique as the content is to be generated in such a way that it includes several keywords and follows a certain pattern to improve the SEO ranking of the website.
5. Promotions through influencers
Rather than wasting resources into creating your impression and attracting people to your page, you can take assistance from someone who is already popular to promote your business. Contact some famous person and ask them to do paid promotions for your product/business. Doing so will ensure that the news each a larger audience and that too without much effort from your side. The people following these celebrities/influencers will come across your ad and that will increase the traffic on your website. You can use the social media profiles of the influencers to get to your audience. Instagram, Snapchat, Facebook, Youtube, all allow paid promotions. Before giving away this responsibility you might want to check on the authenticity of their followers. There might be several fake accounts. If there are many fake accounts, then your efforts are probably going to go in vain; and you do not want that to happen.
6. Appointing agents for marketing
Instead of having to do everything yourself, you can appoint an affiliation, an agent, who would do the promotions for your business and in return would bad some commission. You only need to pay for the conversions. There are several bloggers who are affiliating with many businesses. Also, there is no fixed rate for affiliate marketing, so the amount that the salesperson would charge can be negotiated. You might also want to provide them with the content that they would use for your business’s promotion to ensure that an appropriate message would be delivered.
7. Trends for marketing
In this Digital Marketing strategy, you generate posts that relate to the viral content that is trending at the moment. This would allow many people to relate to your ad and thus, lure them into using your product in the bigger picture. For example, you advertise your product in some memes; memes are trending these days.
8. Email marketing
You email your subscribers from time to time about the updates that you have carried out in the time after the previous roll-out. You might send them a newsletter or just a plain email that keeps them informed. This way you keep in constant contact with them and so they cannot forget about your existence. You might want to thank the, for continuing to use your product through emails. This activity of yours would make the, feel special and they would not shift to using some other product.
9. Radio/Television Advertisements
How old-fashioned as it sounds, it is equally effective; advertising through radio and television. People are always going to watch TV and listen to the radio while traveling in a car. So using that medium as a Digital Marketing strategy would be a wise idea. No matter how much connected to the internet the people have become, these two are still the most popular mediums for advertisements. They will reach faster to the people in comparison to the newspapers more than that, videos and audios have a better impact on people’s minds than written news.
In conclusion, there are many more types of Digital Marketing activities that can be used other than just these nine. Use those that suit your requirements and business type to get as much benefit from them as you can.