Top 10 Digital Marketing Trends To Follow In 2021

14 Dec Top 10 Digital Marketing Trends To Follow In 2021

No matter, whichsoever your industry is; or what goods or services you offer, staying upgraded with digital marketing trends is a must. The scope of digital marketing is too vast and fast-growing that only focusing on social media channels is not enough. 

In 2020, due to the pandemic, many products and services have shifted to online platforms. During such turbulent times, marketers are now aware of the insights of trends going right now. 

In 2021, marketers will be more prepared to adapt to the new normal changes. Also, the digital marketing trends should adopt new normal changes to engage and retain customers. Further, focus on generating more leads, revenue, and traffic.

Here are the top 10 digital marketing trends that will float the market in 2021.

1. VOICE SEARCH TREND

As per stats, voice searches constitute to be 20% of the total searches. This figure is expected to only rise in 2021 as more and more people are now relying upon their smartphones for quick searches.

Thereby, companies must focus on optimizing their content as per the voice search long-tail keywords that are most likely to be used by consumers. Apart from the text queries, voice search should be part of the On-page SEO to get the maximum results and reach a massive audience faster.

2. ARTIFICIAL INTELLIGENCE IN MARKETING

AI in business helps in enhancing communication, tracking sales, maximizing strategies, and analyzing customer data. Moreover, it aids in reducing workloads and other complicated tasks for the employees. Businesses can easily understand and predict trending customer behavior patterns. 

AI is everywhere. It helps in displaying us those ads which are related to our searches on social media or other platforms.

As per stats, about 57% of entrepreneurs apply AI in their strategies and processes. It is believed to grow only by 53% in 2021.

3. POWER OF YOUTUBE & VIDEO MARKETING

People are now more responsive to visual content than textual. Apart from images, if the company shares their ideas and products through videos, they prove to be more impactful on users.

Thus, it is important to work on Video SEO. Now, marketers are targeting to get the attention of the YouTube audience. YouTube is the top social video network at the global level.

As per your budget and target audience, you may select the type of ads streaming like; non-skippable in-stream ads, sponsored card ads, display ads, TrueView Ads, bumper in-stream ads, and overlay ads.

It boosts brand reputation & awareness and influences consumer’s buying decisions.

4. SHOPPING POSTS ON SOCIAL MEDIA CHANNELS

As per a study by Sprout Social, Instagram influenced 46% of the users to purchase by seeing an ad on this platform. 

Now both small and medium-sized businesses use Instagram and Facebook as their prior channels to advertise their products or services among interested users. It offers users a one-stop-shop experience. Users can search for the products, even without leaving their social network. Further, they can add their items to the cart and can do payment checkout.

It is feasible for both users and businesses to get what they are looking for.

In 2021, the shopping experience via social media is expected to be simplified by giving all details of payment, shipping, and product. So that, no user hesitates to 

5. WORK ON EPHEMERAL CONTENT

Ephemeral content refers to temporary visual content, which is available for 24 hours. This can be a live-stream or recorded video, a photo or product demos, etc. 

Such type of content is mainly on social media networks like Instagram stories, Facebook (My Day), and Snapchat (Snaps). This trend is growing day by day.

By 2021, ephemeral content will be used majorly to promote brands. There are around about 1.66 billion Facebook users every day, while there are approximately 800 million, active users, on Instagram daily. Similarly, Snapchat daily active users count for 187 million creating around 1 million snaps each day.

Such type of content gets a quick response from the potential clients like; engaging with a brand, building trust with the network, urgent need to purchase, and expanding your reach.

6. MOBILE-FRIENDLY DESIGNS

With the growing dependency on mobile handsets, the need to optimize web designs as per mobile responsiveness is the need of the hour. As per HubSpot, around 25% of the companies are now investing in mobile optimization. 

By 2021, ensure that your website is mobile-responsive. Few tips can be considered:

• Avoid flash animation, as it is not accessible on many devices and also slows down the page-loading time.
• Skip pop-ups and other text blocking ads that block the page view.
• Improve page-loading time by removing slow-loading page elements.
• Stick to large font sizes starting from 14px and with standard font sizes.

7. FEATURED SNIPPETS

Featured snippets are the position zero search results. It is a summarized answer to any user’s query, featured in a box that is non-clickable at the top of Google search results.

By 2021, this trend is being prioritized above all other tactics. It displays relevant and extra information as a response to the user’s questions. You must consider long-tail keywords, answer the question clearly, and make it in a bulleted format or tabular structure.

8. INTERACTIVE CONTENT

Interactive content helps in user’s enjoyment as well as promotes more user engagement. 

Such content includes; open-ended questions, contests, polls, quizzes, surveys, giveaways, calculator widgets, etc. They increase the engagement time of users with your website, social media page, etc. 

Above all, this improves and boosts the user experience with your company. It promotes personalization by letting the viewers have their own opinions, answer for themselves, and builds a connection with them. It can be used to collect data as per user preferences for the site or product improvements. 

9. LOCAL SEO

This is a major factor to boost SEO results in 2021. For any local business, the local listing is a blessing to reach mass audiences. 

Local SEO is more impactful than broader SEO. Because now search for the businesses as per their geographical locations.      

For starters, Google My Business is best for listing their businesses on the local level, so that any interested potential buyer can find you easily.

10. SOCIAL MEDIA INFLUENCERS

This is a time where the crowd is influenced easily by their favorite celebrity or social star. Such people are known as influencers in digital marketing.

Influencers have tie-ups with specific brands and they promote their products by making videos, stories, or images representing using it themselves. This certainly affects their followers and urge them to try the same product or service.

This technique is mainly used in the fashion world, bakeries, travelers, etc.

CONCLUSION

To sum up, numerous digital trends will be prevailing in the year 2021. Online marketing is on the rise now, more especially after the pandemic hit the world. Businesses must work on the above-mentioned digital marketing trends to survive the competition.