28 May Top-10 E-Commerce Mobile App Features In 2021
Mobile commerce is a natural progressive extension of E-Commerce. Since smartphones are always in arm’s reach and command our routine life, thus adapting to the latest mobile commerce trends is the need of the hour. This certainly influences the buying behaviour of consumers and mobile commerce will continue in doing so.
Looking at the stats, it is anticipated that mobile commerce will rule the market with a weightage of 54% of the gross internet sales by 2021. Due to the pandemic, the trend of buying utilities, goods, placing orders, etc. has only risen. Considering the graph of the last six months, approximately 79% of the mobile users have indulged in mobile shopping.
However, as per a report by Dynamic Yield, it is said that only 12% of the consumers find it convenient to shop from mobile. Hence, there is a lot of scope for improvement in mobile commerce.
An E-Commerce store owner must be well-aware of all the latest trends in mobile shopping. Some of the must-have E-Commerce mobile app features in 2021 are listed below.
Topics Covered
1. SECURE PAYMENT PROCESS
Ensure that your mobile commerce app offers users multiple payment options. Since this requires the sharing of confidential bank data, people only rely on well-known payment gateways and app features.
For instance, In the West, mobile commerce users are habitual to mobile wallets such as Google Pay, PayPal, Apple Pay, Amazon Pay, Samsung Pay, etc. Talking about the Asian users, they are used to place orders as Cash On Delivery.
Thus, it must be taken care of that users have a secure and quick way to make their payment. This will only help in customers coming back to your mobile shopping portal. It must be a one-click secure payment process.
2. QUICK SIGN UP PROCESS
It takes only a moment for your mobile E-Commerce app to retain your potential consumers. If the registration process is too long and demands numerous answers for each question, then it is more likely to make the prospect quit it midway.
Thereby, to attain maximum conversions on your mobile shopping portal, make sure that the sign-up process is short, apt, and simple. Also, the mobile commerce app must also be offering social connect options for the users to sign-up in one go with their Facebook/LinkedIn/Instagram/Twitter profiles.
3. CHATBOTS
The AI-enabled chatbots can be used in mobile commerce apps to meet consumer’s requirements and sort out business needs on a priority basis. This trend will be most prevalent in 2021 among mobile shopping apps.
To get a remarkable consumer experience, E-Commerce vendors can keep their chatbots activated 24/7. According to Gartner, chatbots are capable of managing 25% of super-related and customer service operations.
Chatbots have ample benefits such as recommending products, pleasant consumer experience, driving sales, engaging users, providing real-time solutions, etc.
4. ONE-CLICK ORDERING
In the web portal of E-Commerce, a lot of details need to type such as credit card number, card verification number, billing address, customer name, credit card expiration, shipping address, email address, etc. Thus, it becomes a tedious task to check out and the abandonment rates are likely high.
However, it is expected that mobile commerce apps will ease the process of checking out. This is because the mobile commerce apps save the consumer details in their user profile. Thus while making payment, all the details need not be typed again and again.
5. VOICE SHOPPING
This is an era of voice assistants with the growing popularity of Siri & Alexa, in recent years. Now, voice search is harnessing in the E-Commerce market as well. As per stats, voice search is likely to reach up to $40 billion by the year 2022.
Now, most consumers use voice commands to search for products and even make a purchase. In 2021, mobile apps must be fully optimized as per voice search. This is the most promising trend of 2021.
6. PRODUCT GALLERY
A product page should have complete detail about the product, its pricing and the relevant pictures for reference. The admin must also ensure a qualitative UI/UX experience to attract users as well as an easy-to-use gallery page.
The product gallery is majorly responsible for the purchase decisions made by users. The concerns of prospective buyers can be met by fully describing product pictures covering all angles and different contexts. This makes the users more confident about their choice, irrespective of the non-traditional purchase they are making.
7.AR & VR
AR & VR offer immense opportunities in mobile shopping apps to enhance the consumer shopping experience. To illustrate, the furniture selling app uses AR technology to display furniture in the user’s living room itself. This helps the user in making colour choices and buying decisions.
Since mobile E-Commerce apps are based on trial and error methods only, AR makes this an easier alternative. In 2021, AR & VR define the mobile shopping trends. This will help a variety of industries to commence in mobile apps.
8.E-COMMERCE ANALYTICS
The E-Commerce vendors can integrate a proper analytics tool in their mobile commerce apps to keep a better track of user behaviours, purchase patterns, and business profitability.
Here, Google Analytics sets the example of the best tool to ascertain user session times, click-through rates, cost of conversion, etc. This gives a deeper insight into computing the high-value users, the location they belong to, their buying journey throughout, the categories they are checking the most, etc.
Hence, this will ultimately aid in building a more desirable and improved user experience.
9.PUSH NOTIFICATIONS
The user must be asked in the registration process itself about sending updates from the E-Commerce store. This will activate push notifications in creating a constant reminder about the mobile shopping application.
The notifications can be for alerting users about personalized, special, or limited schemes & offers, discounts, delivery updates, new launches, and orders. In fact, the notifications urge the users to visit the app. Ultimately, it helps in increasing conversion rates and driving revenue too.
Push notification is the best way to engage users, maintain effective communication, and ensure maximum interaction.
10.MOBILE FRAUD
Since mobile shopping apps require the personal information of the users, thus there is a risk of cybercrime. Users only trust an app with an established reputation as a brand.
Every E-Commerce business must equip their mobile apps to be fraud-free as the chances of such transactions are higher in mobile apps. Apps can use several security attributes such as ‘Two-Factor Authentication as an extra layer of protection. This will help in giving users a safe mode to shop online via mobile.
CONCLUSION
For the foreseeable future, mobile trends in the E-Commerce industry would play a significant role. The above-listed trends in mobile shopping apps must be implemented in 2021 to excel in the results. This will help your business to increase sales and drive immense traffic.
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