22 Feb What is the Secret Behind Successful Mobile App Development
Developing a mobile application is an easy task for every developer but to make it successful in this immersing marketplace is difficult. In this era of Mobile apps, hundreds of apps are launched on daily basis. Maintaining a position in this race can be a difficult task.
Today about 90% of the time, people spent on mobile apps. And that’s the reason today to develop a successful mobile app needs a perfect and effective strategy and planning. Remember the user don’t give second chances to an app. Even a small crash can get your app deleted.
To remain in the competition and make your app successful, I am going to share you a tasteful recipe which will help you to get a taste of success in the mobile app industry.
Many of the ingredients are a necessity to make successful mobile application development.
Let’s just collect the necessary ingredients to cook the successful mobile application development process.
1. Market Research:
Now that, you have your first ingredient, you need to know how to use it. Let me direct you. Believe it or not, Many of the failures of the great apps is due to the overconfidence of the developer that it will be the great success of his idea and ignore the task of market research. This is their biggest mistake ever.
You need to back up your mobile app idea by strong market research. Now, what should your market research covers? It should answer the following questions….
- Is your idea well defined and sufficient to execute?
- Who is your targeted audience?
- Is there a market for your mobile app idea?
- What is the level of competition?
- What core problem your mobile app solves?
These five questions cover the entire market research. With this, you will begin to move on to the path of successful mobile application development.
Before making a business plan, be sure that your app has the market. Every mobile app company needs to have an insight into the marketplace.
2. Study of Platform:
You have two platforms to cover: iOS and Android. With no deeper knowledge, you will end up with a nutty app which will result in no takers. With unique app development framework and interface guidelines, each platform has a specific way to operate. Hence it is important to understand each platform thoroughly before you choose it for your successful mobile app development.
Everyone knows User experience plays a vital role in tasting the success of a mobile app. Hundreds and thousands of downloads are not necessarily meant to indicate the success of a mobile app. Do you know? About 90% of mobile apps are downloaded and then deleted which is because of poor UX. If the UX is good and when the app makes the place for itself in the user’s mobile then the good reviews help the most for successful mobile app development. If your app doesn’t bear fruit to your user than it is likely to be deleted and there will be no monetization form your mobile app.
UX is an important part of successful mobile app development. When developing a mobile app, you need to be sure that the interface is useful and intuitive. Remember interface should allow the user to do multiple tasks at a time.
4. Memory Usage:
The physical memory is the limited resource in the mobile operating system. Make sure that your mobile app uses this limited resource in a careful manner. Because if your mobile app uses a large volume of the physical memory than ultimately the mobile operating system will become unresponsive. To release the memory usage would not have any other solution rather than deleting the app.
With the many trends evolving in the mobile app world, it’s difficult to maintain a balance between memory usage and fancy features but you need to focus on memory leaks and optimize the memory allocations.
Major input and output to the mobile app is the screen and with a different screen size of different mobile devices, the user faces the compatibility issues. To avoid this compatibility issue, developers need to study the guidelines provided by Android and iOS platforms. To optimize user interface for different screen size, the mobile app development companies need to use the API integration intelligently for display.
6. User Engagements:
To generate revenue, the user needs to use the app on daily basis and feel happy while using. Then only, the user will recommend your app to others which will be leading to successful mobile application development. To make this happen, you need to engage with users by answering to their feedbacks, offering updates, offering new features and by many more ways. Slowly and gradually you need to build the loyalty through strategic user engagements.
7. Monetization Methods:
One of the most important and difficult task for a mobile app owner is to decide the method and strategy of monetization. Every company wants to make money from an app. This depends on the strategies and methods you choose.
Choosing your monetization strategy depends on your business requirements and mostly on your targeted audience. Make research and learn what your competitors are offering and for which feature their audiences are agreeing to pay. The methods include in-app purchase, email lists, ads, free/premium versions, SMS marketing, etc. Very carefully choose your right monetization methods.
8. Mobile App Testing:
Strict testing is a must in developing a successful mobile app. Many companies do not do thorough testing of an app to cut off the development time. This results in nutty apps. As I said earlier, remember, only one crash of your app is enough for users to add bad opinion to your app and then delete it from their device. One option you can apply is fixing the bugs in the period of operation. But that doesn’t mean that your initial release is full of bugs. Thorough testing is a must. No alternatives for this.
9. Marketing Plans:
From the popular statistic, every day about 25,00 and more apps are added in app stores. So you as a developer or the app owner can imagine the amount of competition your app will face while hitting the market. Many app owners do not pay attention to the marketing part as they have already invested all the money in the successful mobile application development phase. But developers and owners have to understand that to make their mobile app successful, they need to tell the world that their mobile app exists. And this comes under the marketing phase.
Nowadays, marketing can be done on social media like Twitter, SnapChat, Facebook, etc also. If you want a good amount of downloads and retention, you need to grab the audience attention in the first few days after the launch. Without the proper marketing plans and strategies, your audience would not be able to know that you exist.
10. Updating Plans:
Successful mobile app development does not work on “The first impression is the last impression”. It’s not the one-time thing that you launch and forget. The technology changes rapidly. And to keep up with the trends you need to plan updates for better user experience. There may be chances of fixing the bugs at the time of updating which your testing team might have missed out. This sequential update can also help you in more user interaction. You need to ensure the updated version is compatible with new smartphone technologies.
Without following this recipe, there are only a few chances to get the taste of successful mobile application development. The best in choice is to use this recipe and get your revenue generated. To develop a successful mobile app will be somewhat easy with these steps. Enjoy being successful.