24 Apr Why Hire Search Engine Optimization Consultant For Your Website?
Search engine optimization becomes a vital part of internet marketing. if your business has any kind of website either informatic or eCommerce store, you need SEO.
Search engines become an important part for internet users to get useful resources without remembering website’s domain name. SEO is the tactic to get your site ranked for certain keywords so when users enter that keyword in search engine, your site appears on the first page and you get free organic traffic from search engines. Organic traffic is better than paid traffic as you get free user visits directly from search engines without paying for ads.
Google is the most popular search engine having almost 80% market share. this makes it an obvious target for internet marketers as most people search on google. Search engine optimization is to optimize your website for visitors as well as search engine bots for higher rankings.
As now you know why you need SEO for your online business, let’s discuss why you need a dedicated SEO consultant instead of doing it they self. There are two ways to get website ranking basically: first is you learn SEO stuff from online resources and implement it by yourself or the second option is you hire experts and leave everything on them.
You can easily hire SEO consultant or agency for your website’s ranking on Google and other search engines.
Case 1: SEO by self
As I already said, SEO is to make your site suitable for search engine and website visitors so you get rewarded with higher rankings in search engine listing. you can learn SEO from online resources. there are many tutorials and articles available online that can help you learn the technical SEO. it may take 6 months or more to cover all SEO prospects. After that, you can start implementing each thing on your site. but wait, without any experience you need to do more try and error for each thing. Some will give you positive results and in some stuff, you will end up hurting the website’s SEO as you do not have any work experience and doing it for the first time.
There is a very high chance that you over-do stuff and get a penalty from Google. Google is strict about the spamming and other content policy that needs to follow by each webmaster and SEO. And after getting a penalty, it takes a lot of time to get recovered with no fixed time.
Many people underestimate the SEO and try doing them self but at the end, they get zero results with lots of time wasted.
Case 2: Hire SEO consultant
An SEO consultant is the dedicated experts doing professional SEO. They have industry experience with almost all type of SEO difficulty faced in past works. You can hire individual SEO or full team/ agency as per your business needs. If you are with a tight budget, you can hire professional freelancer SEO from different freelancing platforms. Or you can hire an agency for SEO work. different here is you will get better-managed SEO work with an SEO agency. With a specialist of each different tasks to compare to freelancer individual who is one-for-all doing all stuff by self.
Compare to doing SEO by your self, hiring SEO consultant has many advantages. You will get work from expert having work experience so no need to worry about any negative effect or google penalties. SEO consultant knows what is working and what not and able to implement it efficiently without wasting time and resources.
Some of the advantages are…
You will start seeing the results with traffic growth and conversions when working with SEO consultant instead of doing things by self. It will take a long time to learn SEO as I said already, where the SEO expert can start making things correct with the work experience that likely to bring positive results in less time.
Avoid beginner’s mistakes:
Since there is lots of information out there on the internet, sometime you will get confused or will take thing the wrong way and commit mistakes in starting phase. This will take a long time to detect and correct and it affects negatively. While hiring an SEO expert, you do not need to worry about this type of mistakes.
To prevent spam and provide better results to the user’s query, Google periodically releases algorithm updates and penalize the sites who violet the google policies. Google penalties are difficult to resolve and it will almost kill your web presence if you even get caught into. If you are new to SEO, you will not have that much idea about different penalties and you may make some mistake that cost you big.
Another thing is that Google updates algorithms too frequent with some major changes that are difficult for you to keep up with. SEO experts who do this work daily have a better idea on Google updates and how to react when any update released which is better for your business.
Proper utilization of methods and tools:
There are some tools used by SEO experts to get things done speedily following some methods for optimization. SEO tools cost high, if you don’t know how to utilize it in the proper way, you will end up wasting money without any outcomes. You can hire an SEO consultant for better utilization of resources and budget allocated to the SEO. You can focus on your business in which you are better by not doing SEO by yourself which can bring a more positive result for your business.
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