Digital Marketing VS. Traditional Marketing

29 Oct Digital Marketing VS. Traditional Marketing

Marketing is an inseparable part of the business. An entrepreneur indulges in various marketing activities whether online or offline, as per the need for business.

On one hand, traditional marketing is concerned with all no-internet old-style promotion methods. This includes Print Ads, Door-to-door sales, Kiosks & Events, Telemarketing, Broadcast Ads on Tv & Radio, Outdoor Ads on Billboards & Fliers, Direct mail, and many more.

On the other hand, digital marketing is a strategy that involves online platforms, tools, and channels to promote a product or service. However, there are numerous ways here that keep updating with time. The popular ones are Social media marketing, Search engine optimization, App Store Optimization, etc.

Let’s Explore the Differences between Digital Marketing and Traditional Marketing

REACH OUT TO GLOBAL AUDIENCE

With traditional marketing, small-scale businesses are only limited to the local crowd. Because people in and around specific geography can only be targeted. They use brochures, newspaper ads, or pamphlets.

However, with the presence of websites, social media, and emails one can target consumers beyond a local territory. They welcome the whole world towards their products & services. Everything is done in a very inexpensive, efficient, and fast manner.

COSTS

Traditional marketing requires huge budgets. It is a very costly affair to run commercials on various targeted television channels. The same is the case with print media. This all requires the cost of production, monitoring, rentals, and manpower.

On the contrary, digital marketing requires minimal cost to access the same number of consumers and geographies. It is done through search engines, shopping portals, social media marketing, and emails.

BRAND DEVELOPMENT

With traditional marketing, there is a limitation of the frequency and space of advertisements. An advertisement published in the newspaper or aired on the radio cannot build a consistent brand image of the company.

The same is not the case for digital marketing. A whole website can talk about your product instead of a small newspaper column. Moreover, once you own a page on social media or a blog, you can share your information with people whenever you want.

Also, there is a chain reaction of comments & shares allowing you to reach a mass audience. And every nanosecond you can earn a new visitor.

ANALYTICS

It is very difficult to analyze marketing campaigns and their results, in the case of traditional marketing. Because it can consume a lot of time and effort.

For instance, with a TV ad, it is difficult to figure out how many people saw it. What they did do after? Did they perceive the brand or not?

With online marketing, every data can be accessed. One can measure the bounce rate, the general trend of the interested audience, inbound traffic, profit, and conversion rate, all in real-time. This helps in creating the right marketing campaign.

INTERACTION OPPORTUNITIES

Taking into consideration the brand-client relationships, traditional marketing is more distant than digital marketing.

Telemarketing allows a straight open conversation with prospective buyers. But this traditional way works more for sales than leads. Moreover, one can not organize an event each day, even if it proves to be fruitful.

In the case of online marketing, interactions are really important. There is a more controlled, direct, and closer connection with the potential leads. Also, you can analyze how the strategy is working for them and thereby, can instantly work out accordingly.

SIZE OF BUSINESS

Clearly, with digital marketing and presence, you can reach a massive audience, irrespective of the size of your business. Everything happens at the virtual end. There is no need for big manpower to handle things.

However, with traditional marketing, small-scale businesses are on the losing side as it would be a costly affair to run print media or TV ads.

STRATEGY REFORMS

When a business knows how its strategies are working for them, they can work to improve in the future. But this analysis and action plan are only valued if you know the results in real time.

With offline marketing, negative results are of no importance. Because the business has already gone down by the time you receive it.

Although, through Google Analytics, you get accurate online statistics instantly. And can make the respective strategies on the spot.

CONCLUSION

The debate of both offline and online marketing is long and lasting. Overall, in the current scenario, Digital marketing is on the winning side. Because it very well meets the requirements of the business. However, it ultimately depends on the needs of the business and which mode of marketing fits them.