On-page optimization is an important part of SEO as you can rank better for targeted keywords using on page SEO. There are some small – common mistakes SEO does which distracting your website to rank higher on the search engine and you are missing the opportunity of traffic. Here is the list you can improve or avoid during on-page optimization and it will surely bring better results.
Even if you are SEO expert, go through this list, it might be possible if you are making one from below described.
1) Nofollowing your own URLs
Many SEO do add no follow tag to prevent the page from indexing. Sometimes we will need to keep out some pages from indexing like member areas and internal search result pages and more. But wait, no follow tag do not prevent pages from being indexed, it just doesn’t pass the PageRank or link juice.
The linked page will be crawled and indexed by a search engine with no follow tag, it will just not pass the PageRank. Here thing to note is that Google will count the all available links from that page with or without no follow and calculate the passing PageRank. So you are just ruining you PageRank flow.
Instead of this, if you don’t want to index the page in search engine, you can add no index, follow robot tag on that page. It will inform the crawler to do not index that page and the PageRank will pass naturally.
<meta name=”robots” content=”noindex, follow”>
This will help you without disturbing the PageRank.
Between content, outbound links are good and will help in increase relativity of content. But it is important that you link to the related and not spammy site. The bad neighborhood can cause a penalty from search engines or you will lose the rankings. And don’t forget to no follow the advertisement links.
3) Incorrect use of image alt attributes
Image alt attributes are provided for if the page failed to load the image, it will show the text instead. Most of the webmasters are aware of this thing and provide the alt tag for each image. It helps search engines to interpret the image’s content and Google index that image on Google images as well.
Many webmasters use it the wrong way. The Alt tag is not an opportunity to add keywords. It is not for that keyword spam. Some people keyword stuff in alt tag even if the keywords are not related to that image. It is not helpful for anyone. Not for a search engine, not the reader. Keep it straight explaining the image object and limited to 125 characters.
4) Unintentional cloaking
Clocking is where you are trying to hide some text or content from users and want to display to crawlers. Some people user JS and CSS to hide the text on the page so users can’t see it but as it is on the page, the crawler will crawl it. It is old technique and now harming the ranking.
Sometimes if you don’t intend to do this, it happens. Because of some CSS and element mix-up on different devices for responsiveness, text color matches the background. You can check and correct this by visiting each page from different browsers and different resolution screens to make sure everything is on the place.
5) Missing Meta descriptions
As the Meta keywords are no more useful, Meta description and page title are the most affecting elements in the rankings. If your site contains a big number of pages static or dynamic, it is possible that some pages don’t have Meta description or some get duplicated. Like in the e-commerce shop site, there are hundreds of similar products and it may possible if some products have the same Meta description. Another thing is you need to optimize the Meta description length, you can manage it in 130 to 150 range including one or two targeted keywords.
6) Missing sitemap:
The XML sitemap is very important as they help crawl all your pages speedy. A sitemap can increase the crawl rate 24 to 68% compared to the not submitted sitemap. It is the best way to tell Google and other search engines about all the new updated content pages on your site that are crawlable.
Create the sitemap and submit it via Google search console and request indexing.
7) Improper use of subheadings
h1 tag is for the entire page title. It can be only one. Don’t use h1 tag for subheadings, it will confuse the search engine which to consider. All the header tags are in the hierarchy and meant to be used in same order. If you want to add subheading under the main heading, don’t go to h3 directly ignoring h2. Different heading tags are specifically given to make it a proper format of content.
Using heading tag in navigation and menu is a bad idea. It only creates confusion and makes your content miss-crawled by spiders.