16 Mar How To Choose The Right Web Hosting For Your Ecommerce Business
The eCommerce business is one of the most successful businesses in the world today. There are thousands of eCommerce websites. It means that if you own an eCommerce business too, you are a part of a great competition where every competitor is working hard to prove its monopoly. Therefore, there is no chance of stepping back; even for a while. It does not matter how powerful a range of products your website has to offer if the user experience on your website is not good, they are going to shift to some other website easily. The most basic requirement of smooth user experience is a proper host that can handle the traffic. A small mistake in choosing your host provider, you can end up providing slow and undesirable services to your customers and that will drive your traffic away forever. Being an eCommerce marketer, it becomes your duty to provide convenient services to your customers and while they are on your website, you give them the best possible experience. This will only ensure that they keep visiting your website and keep bringing you profit.
Now, there are numerous web hosting providers across the globe, so it is not going to be so easy a task to choose the most suitable one for your eCommerce business website. So, read on to look at several points that you should first consider before deciding upon a web host provider.
1. Hardware requirements
Choosing the correct hardware for the web host of your eCommerce business website is very important. However, it is not the only factor that is required to be considered for an effective web host. While deciding on the type of hardware you will use for a web host, you need to consider the number of data centers you want and also, where would they be located across the globe. Analyze the types, your requirements and first decide on the type of data center and then decide on the number of data centers. Generally, having more number of data centers is going to prove good for your web host as the load will be distributed, there will be a proper and sufficient number of replicas, failure management can be done smoothly, and many other reasons. After deciding that, you need to decide on the geographic locations of these data centres because that is going to decide on the response time of the requests. More the distance more is going to be the response time. Having the data centers set-up at dives locations will ensure swift service to all the customers across the world. Their page load time, download time, etc. will all reduce drastically. Also, it makes the recovery in cases of failures very fast and easy. Now, as you are done deciding on all these, and have been using them for years does not mean that it is good. You need to move forward with time. You need to keep on updating your hardware to the latest innovations. Keeping your hardware up-to-date will ensure that you will have the fastest host and that will improve the overall performance of the website.
After deciding on the best hardware for your web host, you, now need to decide on selecting the most appropriate software for your web host from the numerous options available. Depending on the size of the business, you need to select the scalability management provided by the software. If yours is a small business, you can settle for cheap and moderate software, but if you foresee any scope of growth in your business in the soon future, it is a wise choice to invest cleverly in the software that provides god services. For large businesses, choosing software that provides some eCommerce optimization techniques and tools is a must. No software is a go-to for any kind of business. It’s purely going to be your call based on the requirements of your business. So, choose wisely.
Security is one of the most crucial aspects you should first look for in the web host options available to you. The security features that you should look for are Firewall, DDos Protection, SSL Security Certificate, Antivirus, Domain name privacy, Spam filters, etc. Compromising with users’ data will not turn out to be any good for your business in the near future if not immediately affected. Hacking has grown to be a huge business nowadays. Code injections have become very common too. So, your web host should be secured enough to fight against such frauds and protect the reputation of your business in the market.
PCI Compliance must be provided by the web host you select. The personal information of the users who have created their accounts on your eCommerce website should be protected from a data breach. Many large companies have been victims of a data breach – Facebook, Quora, Orbitz, etc. and the personal information of thousands of users was compromised. The marketers are bound to abide by the PCI DSS standards that will ensure the confidentiality of users’ personal information on their web host database.
4. Avoid “FREE” Hosts
Try to avoid and save yourself from falling in the ‘free domain for web host’ gimmick. The free service will put you in doubt about the provider. You would not know where you are getting the service. Also, the free service is only for a limited period of time. After that, you are supposed to take a subscription and pay a huge amount for that. Now that you already have a comfortable host, you become bound to pay whatever amount they ask you to. Instead of falling for such maneuver, go for a premium service. You might feel like it is costing you more than you expected, but if you want to provide a premium service to your customers, you need to select a premium host provider too. Spending on such premium host providers will make sure that your website doesn’t crush easily and doesn’t have glitches (because of problems with the web host).
5. More uptime than downtime
You don’t want your website to be down most of the day. That is not going to do any good. Also, what good is a web host that requires maintenance more than working? So, when looking for a web host provider for your eCommerce website, check for the uptime they guarantee. In some cases, they promise money-back in case of failing on their promise. Now, such web host providers will also ask for more charges, but they will be nothing compared to the profit you are going to make with your eCommerce website with such a strong and powerful web host. Ideally, your website should have only 90-minute downtime; not more than that, in a month.
The database is a very important part of any eCommerce business website. The products, the details of the customers, order details, etc. are all to be stored in and processed from the database. So, a web host that has good database speed is necessary. If the requests made by the users take a lot of time in processing, then that is going to bring a lot of criticism. This might even drive your traffic away and you do not want that. So, you must ensure that the developers in your team focus on this matter and based on that you decide on a good web host provider.
Keeping checkpoints as regular intervals is very necessary. Having backups will allow your website to come back on track in no time after a failure. The failures are going to come, glitches are going to be there; what you need to do is understand that ‘A stitch in time saves nine’. If you keep on taking backup of the updates regularly, you can recover from failures easily. The Automated backups will save you efforts of doing it all manually. It has now become mandatory for every online business, let alone eCommerce, to have automated backups periodically. You might even want to use some third-party software for backup purposes over backups by the web host.
You cannot neglect this feature to look for while selecting a web host service provider. The website can go down at any time of the day. During such times, all you need is a technical team that can immediately look into the matter to solve the problem and make the website up and running in a very less amount of time. This does not mean that you need to appoint a team for that. The web host provider should provide this service of support in times of failure. The support team should be available and ready to work 24×7.
Of course, it is necessary to look for the technical features while you choose a web host provider for your eCommerce website, but cannot completely let the amount you will have to pay go away unnoticed and not thought for. The features of the host are important, but so is the amount that you will have to pay for those. You need to check for the features as well as the price that you will have to pay. But that doesn’t mean you pick the web host provider that is cheaper than others. The features and the price, both go hand in hand. Select wisely.
In conclusion, there are many web host service providers for your eCommerce website. You need to choose the one that is best for your eCommerce business requirements. Keep user experience as your highest priority and you will surely be able to choose a web host provider for your eCommerce website if you will follow the aforementioned tips.