How Augmented Reality Reforming e-Commerce Business

AR in eCommerce

How Augmented Reality Reforming e-Commerce Business

Technology is a term of experiments and successful tech-experiments are converting into tech-innovations. One of the most emerging innovations of technology is AR (Augmented Reality), the twin of VR (virtual reality). VR is a familiar word of today’s era, it will pick up us from the real world and drop-off to the virtual world. VR offering a unique tour experience.

However, unlike VR, AR uses the smartphone camera to change the real world around you into a virtual canvas. With the use of Computer vision, AR creates a perfect virtual environment with surrounding looking like real. And that changes their size and angle as per your phone camera’s movement. As of now, the AR technologies are not used in our routine life except some location-based games like Pokemon-go. However, e-Commerce App Development ground is the first one to show us Augmented Reality in best ways.

AR in e-Commerce

Nowadays, e-Commerce App Developers enhance their Mobile Application with the implementation of Augmented Reality technology to improve user satisfaction. This innovation is the trial of e-Shopping experience just like conventional shopping. In past, we used to buy everything after tried including with some factors like color and size etc. And that we missed out with e-Commerce. But worry no more, recent e-Commerce Apps are getting ready to execute AR techniques to let users virtually place where they can view products and check how they will look in reality.

Challenges with Augmented Reality to establish e-Commerce

Augmented Reality comes with a set of prerequisites that implementing in e-Commerce app to give a successful AR experience to customers.

1. 3D Modelling

Augmented reality varies from other innovations in regards to the content behind the experience. Rather than pure data or traditional media types, augmented reality in retail centers on the use of 3D models. These 3D product models are enclosed in the real world through the mobile device. And these models run the AR service provider creates the experience.

However, without high-quality 3D product models, the consumer experience will be reduced. The user did not be able to resonate with the virtual product they are seeing. So, to create the best shopping experience, optimizing models to render in AR is essential.

2. Tracking

Tracking is vast and important for offering a seamless AR experience. The Augmented Reality experience can be developed with or without trackers. These trackers are a standard sheet of paper with a unique design that AR mobile apps use to place 3D models in space and at scale.

When the tracker is fixed in the camera view of the Augmented Reality app, the model automatically attaches to this 2D model.

If you view any 3D model in Augment without the tracker, it will appear on the ground level at scale. Usually, such tracker less mode is perfect when you want to visualize significant objects that are generally on the ground.

3. Hardware

As you know that the evolution of AR is coming fast and to stay in the competition. Retailers need to adapt to the evolution in AR hardware. Currently, AR is experienced mostly through mobile devices. But headsets like Microsoft HoloLens are also early adopters meaning that the headset-based experiences are also on the horizon.

Remember, to keep up with the developing retail industry, constant innovation is required, especially when most consumers have moved onto the online shopping apps to purchase goods.

Let’s look on benefits which enhance AR in e-Commerce…

1. Engaging Customer experience

The augmented reality technology allows customers who typically shop online the chance to view the product in form of a model they can interact with in the same manner they would if they were visiting a physical store. This gives the customers a better feel of the product and how it fits into their lives. According to reports, approximately 61% of online shoppers prefer to make purchases on sites that offer augmented reality technology.

2. Shopping time and testing

Currently, most e-Commerce apps offer instructional video on several products in order to help the buyers to understand the product. With Augmented Reality user not only interact with the product but also explore its functionalities as well. Typically an average online shopper spends hardly 2 mins online before making a purchase. But with the AR experience, the time grows and it has been showing that the more time a customer spends in a store more likely they are to make the purchase.

3. Modification and Customization

Being a buyer, we are exploring various choices and preferences before making a purchase. With help of AR, customers can now take experience this virtually from the comfort of their homes. That Customization involving colors, patterns, designs and much more can be explored with augmented reality.

Conclusion,

Augmented Reality technology is a must-have in the business of e-Commerce. It offers a lot of benefits from customer satisfaction and experience, increased sales, repeat business which later leads to better conversion rates and revenues. In the world of e-Commerce, it is vital that you continue to find innovative ways to interact with customers and Augmented Reality provides yo with an innovative edge.

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Dharmik
dharmik.babariya@tecocraft.com
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