5 Simple Trick To Reduce Shopping Cart Abandonment

31 Jul 5 Simple Trick To Reduce Shopping Cart Abandonment

Nowadays, believe it or not, most of the customers actually do a lot of their shopping online. So, you should give your customers a smooth shopping experience. The main difference between online shopping and traditional is that users can add products in the shopping cart and purchase those product when they need. But according to research most of the customers leave eCommerce stores without shopping because of shopping cart abandonment.

Do you want to reduce shopping cart abandonment on your eCommerce site?

Follow my 5 simple tricks to reduce shopping cart abandonment which I describe in this article.

1. Use exit-intent pop-up on your eCommerce site:

With the use of exit-intent pop-ups, you can maximize your conversions. It can be installed on any page for ex. shopping cart page, checkout pages, etc. When the user surfs your site a little bit and then user go back from the site meanwhile exit-intent pop-up sends a pop-up message about some discount offers. It is a great deal to change customers’ decision “No” to “Yes”.

You can also build your own pop-up and remind your customers that they have unpurchased items in their cart and offer some discount it helps them to give a second thought to making a purchase.

2. Keep shopping cart visible:

Most of the people who do online shopping are saving their items in a cart and after some days they can purchase from it. Keeping the cart visible is a great way to remind your customers to buy. lots of the people forgot the cart items when they spent a long time surfing your site. So, when the cart is visible on your page then it will remind customers how many items are in the cart.

3. Be sure about prices:

According to research, 40% of customers abandon their shopping because of extra fees during the checkout process. If you don’t offer free shipping then don’t keep your customers in the dark mode about shipping costs during the last step of the checkout process. Tell them first what the shipping charges for those products are. To gain more customers you should offer free shipping. You can also use a shipping calculator that will determine the cost of shipping to customers’ locations and let customers choose their desired shipping method.

4. Create scarcity pop-up:

For ex. When you are hungry and you hear that there are only a few burgers left at your favorite restaurant, you will be going to buy them quickly before they are gone. Am I right? Using that feeling of scarcity on your shopping site will create a feeling for your customers that they have to buy the particular product now or they will miss out on a great opportunity.

Another tactic is to display the countdown timer on your site screen. It will show the user that how many days or hours are left on sale. It creates the fear of missing out in customers’ minds so that the customers will quickly complete purchases faster.

5. Offer multiple payment options:

Don’t force your customers to make a payment that is preferable to you only. Because this might not be preferable to your customers. Third-party payment providers are great to deal with online shopping nowadays. You can use multiple payment methods like Credit Card, Debit Card, PayPal, and Google Wallet as well as you can offer a COD option to your customers. It will make the purchases more likely to happen.

Another easy way to reduce shopping cart abandonment is to include lighting a fast checkout process in your eCommerce site and show security badges to your customers to more trust from your customers. If you are tired of losing your customers as well as sales due to shopping cart abandonment, follow my 5 simple tricks on your site and you will quickly boost your conversion.

What do you think about shopping cart abandonment?

Mention your thoughts in a comment section.