06 Sep 4 Analytics Tools to Boost Your Marketing Campaign
For a new business owner or a small startups owner, it’s very hard to stay on the top of marketing performance. And this is the stage of your business development when you need to know that when the resource you use is right then you’re getting value for money or not.
In today’s digital marketplace it is easier to analyze your data for the goals you set for your marketing strategy. In this article, I’m going to tell you 4 analytics tool to boost your marketing campaign:
1. Google Analytics
None of other marketing analytics tools not complete without Google Analytics tool. This tool is the base of any digital marketing campaign strategy because it is a powerful tool compared to others. In social media tracking, you should pay particular care to the platform’s ability to track the lead sources and displaying the exact source of revenue is coming from.
Go through this simple steps to utilize Google Analytics to your resource and generates results:
Set the Goal ID: If you give Goal ID to your marketing campaign then it can help you to track the data you want
Channels review: When you set Goal for your need then you can track how many leads are coming to the source channel. For example, Twitter is generating 50 leads while Facebook is generating 300 leads. This information gives you the exact idea about where the effort and money you need to pay to get results of your need.
Divide traffic sources: Google Analytics gives traffic source results into 3 part organic traffic (search engine traffic), direct traffic and referral traffic. Which will give you the complete picture of your marketing campaign performance? For ex. if you get high leads from organic traffic then you can analyze that your SEO strategy is working well.
Google Analytics tool provides a complete understanding of your web pages and the traffic sources with the highest lead ROI. It is a free tool from Google so you can use this tool as the centerpiece of your analytics.
2. Hootsuite – social media monitoring tool
If we talking about social media then the first name that everyone’s mouth come is Facebook. According to Market research company – Statista, Facebook has more than 2 billion monthly active users. So if you have a well organized or planned strategy then it may lead you to the effectiveness of your social media output.
So that’s why using Hootsuite tool that providing the ability to monitor a variety of activity across the social media platform. Here are some features of Hootsuite tool…
It will track the details that what your audience is talking about your business
Hootsuite is integrating with other analytics platforms such as Google Analytics and Facebook Insights
It monitors the performance of your posts across the different social media platforms
3. Facebook Ads
As I mentioned above, Facebook is the world’s largest social media platform and it carries the largest audience. So that many businesses find that using digital advertisement they can target potential customers and leads as well. Facebook is a market leader to collect and store data.
When you are setting up for your Facebook ads, first consider that what your goal is so that you can work with the right metrics. If you are looking for brand awareness then you will be looking at the number of clicks or shares. And If your goal is to sell a product then you will need to track traffic through the checkout process.
With using Facebook Ads, you will obtain valuable data and insight on customer insight.
4. Ahrefs – Competitor research tool
As every new business owner is aware of that growing startup can not easy without competition analysis in order to present your business in today’s competitive marketplace. Keyword research helps you to identify where your competitors are getting their traffic and their leads. So that use Competitor research tool – Ahrefs. Which provides features to analyze your competitor’s content, links as well as a social media campaign. Its rank tracker feature can help you to monitor your site’s performance compare to your rivals.
At last, all this research tool can give you invaluable information as well as data so that you know that where you need to work on your startup. Site Explorer can shape your SEO and Content explorer will guide your blog posts and social media signals.
At last, I would like to tell you that Data is the base of the marketing strategy. It helps to show whether your marketing strategy is going well or not. And also identify your weaknesses so that you need to work on that for a better result. Using the appropriate analytics tools you will able to gather data to push your startup in a desirable position for growth and ahead of your rivals.
What are your thoughts regarding analytics tools, share your thoughts in a comment section.